The challenges were manifold and the scope went beyond just a website. Our goals were to conceptualize, design and develop the new brand experience to help create a fresh new digital identity for the iconic brand.
The end result was a website as playful and colorful as the apparel it showcased. The new Little Kangaroos website is characterized by fresh colors and a redefined user journey that makes it easy and quick to search and locate merchandise.
Photography is another key visual element of the website. The alm team personally captured the true spirit of the ambience by using creative angles and playful props to complement the visual tone of the online merchandise collections.
Content Management System
With over 400 new designs launched every season, it was important to keep the website updated with the latest collection, which is easily done with the CMS that works behind the scenes to help Little Kangaroos efficiently update their collection.
A vital part of our brief was to make the website mobile and tablet friendly in order to engage parent, the key decision-makers. alm built a fully responsive website that extends the desktop experience to personal devices and has already proved successful in substantially increasing visitors via mobile devices.